This is total nonsense. While Web 2.0 gives people a voice and amplifies the conversation, you have to ask where the conversation comes from in the first place.
Tue 31 Jul 2007
This is total nonsense. While Web 2.0 gives people a voice and amplifies the conversation, you have to ask where the conversation comes from in the first place.
Mon 30 Jul 2007
All UNREASONABLE ideas violate some accepted wisdom. Some norm. Some convention. Some formality. Some age-old practice. Some way of doing things, the contravention of which would be inconceivable.
That’s what makes them unreasonable.
Tue 24 Jul 2007
I’ve been wracking my brain to find a new one, but there’s no way around it. Although there are hundreds of specific approaches, when you distill them all down, there are only three ways to expand a business. Three main ways, and only three. What are they?
1. Sell more to your existing customers
2. Find more new customers
3. Merge or acquire your competitors
You might ask, “What’s the point of talking about three when there are ‘hundreds of specific approaches’?” That’s a reasonable question – it’s easy to think consolidating them obscures the opportunity. But in fact, it’s just the opposite.
Sun 22 Jul 2007
To say that time management is a huge problem could be understatement of the century. Except for Tim Ferris, the author of The Four Hour Workweek, I don’t know anyone who feels they have enough time for everything they’re supposed to do. Full disclosure: neither do I – expanding Axcelus (our international business acceleration consulting company) definitely takes a ton of time. But that’s the key word — supposed. The ultimate secret to time management is this: only do things you want to do, and only do things you are pretty sure will help you accomplish whatever it is your care about.
Sat 21 Jul 2007
Met a really unreasonable guy yesterday. His name is Mike Long, and he’s a behind-the-scenes internet marketer. What that means is that he’s helped a number of very successful internet marketers become successful. Extrememly so.
His new website is http://www.area51marketing.com/, and it’s definitely worth a visit. It currently isn’t selling anything — although of course, it may down the road. Right now, he’s giving away excellent free content (”content” is a Mike Long word) about how to do certain marketing things better. What’s particularly interesting is that he’s controlling the “free” content so that it cannot be redistributed, which runs contrary to the way most internet marketing marketers work.