June 2009


I don’t know about you, but for most of us there are times when business just gets stuck.

Our time-tested, reasonable patterns of creating products and getting new customers produce fewer and fewer results. I don’t know why – it’s not possible to say how this happens, except that in a complex environment – just like a computer operating system – the combined effects of other players’ actions can cause your own efforts to get all garbled and twisted.

 



If you keep doing what other people want you to do, and thinking about what other people want you to think, what do you suppose is likely to happen?

Repeating the successes of the past, preserving tradition, doing things as they are “supposed” to be done, will- at best – produce results like those had before.  Except that in this new future – our present – those results can’t possibly be as good, as productive, or as powerful as they once were.  And probably not as much fun, either.

 


Great success in life requires two parallel streams of effort. Small but important things done consistently day in and day out provide a nurturing base of sustenance, while an occasional breakthrough brings true success and prosperity.  Breakthroughs – extraordinary accomplishments – begin with extraordinary ideas and find their realization in extraordinary actions.

Think about that word for a minute.  Extraordinary… break it down and it means extra ordinary.  Not extra in the sense of “more ordinary” but rather from the Latin root – beyond, outside, superior – to the ordinary. What I call unreasonable.