I just had a fast lunch at Panda Express (you know, you can substitute steamed vegetables for rice or lo mien, making this almost healthful). At the end, I cracked open my fortune cookie which said:

Counting Time Is Not So Important As Making Time Count.

I had to re-read it a few times to be sure, but I find it profound. Perhaps not the first part, but Making Time Count. That’s my new time management mantra.  Make sure that the time I have available, whether it’s 4 hours a week or 60,  is well used and never squandered.

There are people who argue that “time is not money” but I actually think it is at the very least, freely exchangeable. Time can definitely be converted into money (if your marketing systems are any good) and money can – within limits – be converted into time.

Make it count.