Met a really unreasonable guy yesterday. His name is Mike Long, and he’s a behind-the-scenes internet marketer. What that means is that he’s helped a number of very successful internet marketers become successful. Extrememly so.

His new website is http://www.area51marketing.com/, and it’s definitely worth a visit. It currently isn’t selling anything — although of course, it may down the road. Right now, he’s giving away excellent free content (”content” is a Mike Long word) about how to do certain marketing things better. What’s particularly interesting is that he’s controlling the “free” content so that it cannot be redistributed, which runs contrary to the way most internet marketing marketers work.

He probably doesn’t tell people this out loud (I’m not sure if I’m supposed to repeat this), but Mike says that his true goal is “Total Understanding.” In other words, he is successful to the degree that his work improves the general level of understanding — in whatever domain he is applying his efforts. Not more sales, more profits, more happiness, more sex. Simply more understanding. I think that’s being unreasonable.