Thu 23 Aug 2007
I got an email this morning that asked the following question:
I read your article on Value Proposition and ROI. Your examples deal with physical products. I coach people in so-called ’soft skills’ – presentations, speaking and listening, enhancing imagination. I can detail many positive outcomes but do not know how to quantify the results of such training. Therefore I don’t know how to use the methods you suggest. Can you help me?
Since this is such an important question, I thought I’d post my response here:




