Tue 7 Aug 2007
Ken McCarthy’s Seminars… Unreasonable?
Posted by author under Being Unreasonable, Marketing, PricingJust saw that Internet Marketing education pioneer Ken McCarthy is doing something I think is unreasonable. Ken pretty much invented the internet marketing how-to seminar. Now, since Ken’s first The System seminar, prices on these confabs has gone from $500 a day to $5,000, but without any significant increase in value. Following Dan Kennedy’s lead, these events have been stuffed with “air” – worthless stuff that make the package seem bigger, but no real increase in the impact of what’s being delivered. McCarthy has kept the value strong. But talk about bucking the trend – not only has Ken kept the value strong, he’s actually lowering the price. See http://www.systemintensive.com/




November 24th, 2009 at 6:28 pm
What a impressive post! I did a kind of blogging for dummies over on one of the CPA Marketing forums and I thought it was too easy for them, but the number of emails I got asking questions just like what you addressed was unbelievable. As young people today we have grown up with computers, but it’s easy to forget that even individuals just a a couple of years older have not! Really good post!