Comments on: The Zen of Upsell http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/ The Be Unreasonable Blog Thu, 26 Nov 2009 08:47:36 -0500 http://wordpress.org/?v=2.8 hourly 1 By: Jerry http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6963 Jerry Mon, 25 May 2009 02:04:29 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6963 Hi, I think the idea of up sell is rude and has all the potential for derailing a sale, and long term customer success. Usually I go to the store to get what I have in mind nothing more; most times I go to look at the product and then order it on line without tax at a cheaper price. So, while you are pursuing your agenda to sell me a $75 dollar shirt, I am in an avoid and flight mode, and your intrusion into my thoughts makes me forget a $300.00 purse or Gortex Jacket. It sounds like an MBA metric. I observed an up sell and it worked, I can measure something I am smart. I have seen MBA metrics run companies into the ground and they always have hard paper proof that they were right. It is a thin argument that nick nacks that can be measure or penny's that can be saved are more important than providing value. Which will make a customer comfortable to come back many times. I think all this high pressure marketing is like professional pan handlers. You may give them a quarter but you will always avoid passing that way again. Hi,
I think the idea of up sell is rude and has all the potential for derailing a sale, and long term customer success.

Usually I go to the store to get what I have in mind nothing more; most times I go to look at the product and then order it on line without tax at a cheaper price.

So, while you are pursuing your agenda to sell me a $75 dollar shirt, I am in an avoid and flight mode, and your intrusion into my thoughts makes me forget a $300.00 purse or Gortex Jacket.

It sounds like an MBA metric. I observed an up sell and it worked, I can measure something I am smart. I have seen MBA metrics run companies into the ground and they always have hard paper proof that they were right.

It is a thin argument that nick nacks that can be measure or penny’s that can be saved are more important than providing value. Which will make a customer comfortable to come back many times.

I think all this high pressure marketing is like professional pan handlers. You may give them a quarter but you will always avoid passing that way again.

]]> By: Sean D\'Souza http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6955 Sean D\'Souza Sat, 23 May 2009 05:35:02 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6955 We upsell all our products and services without exception, Paul. And our upsell rate is between 97%-100% for lower end products. And our upsell rate for high end products is 100%. It\'s part of what we call the Yes-Yes system. And we freely share this system with all our clients and readers. And they\'ve tried it too, and it works for almost all kinds of products and services, and in almost every country in the world. Sean -Psychotactics.com P.S. Say hi to Leslie and the kids :) We upsell all our products and services without exception, Paul. And our upsell rate is between 97%-100% for lower end products. And our upsell rate for high end products is 100%.

It\’s part of what we call the Yes-Yes system. And we freely share this system with all our clients and readers. And they\’ve tried it too, and it works for almost all kinds of products and services, and in almost every country in the world.

Sean
-Psychotactics.com
P.S. Say hi to Leslie and the kids :)

]]> By: william http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6945 william Thu, 21 May 2009 21:44:08 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6945 My kind of blog post. To the point and justified with little or no hype or upsell of your other products. I guest you did upsell me to get this post out of me. Very good job. My kind of blog post. To the point and justified with little or no hype or upsell of your other products.
I guest you did upsell me to get this post out of me.
Very good job.

]]> By: John Ullmen http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6943 John Ullmen Thu, 21 May 2009 21:21:08 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6943 Thanks Paul. This was a timely post for me, as I'm putting plans together for a "special offer" campaign in my business. You make me realize I should add upsell options, and it hadn't occurred to me b/c of some of the reasons you identify as why people neglect upselling. Much appreciated. Thanks Paul. This was a timely post for me, as I’m putting plans together for a “special offer” campaign in my business. You make me realize I should add upsell options, and it hadn’t occurred to me b/c of some of the reasons you identify as why people neglect upselling. Much appreciated.

]]> By: Vernon http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6942 Vernon Thu, 21 May 2009 20:22:34 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6942 Thank you for the article about upsells. You helped me understand that customers don\'t completely understand what they really need. I\'ve been experimenting with that in my industrial photography business, and fortunately for me, am able to do some extra work without being asked to do it, since while I\'m there it does not take that much more time, and digital images cost zero, so I already have a custom additional product in hand to present to them, and it\'s been working with some success. But your article has inspired me to take this concept to a higher level. Thank you for the article about upsells.

You helped me understand that customers don\’t completely understand what they really need.

I\’ve been experimenting with that in my industrial photography business, and fortunately for me, am able to do some extra work without being asked to do it, since while I\’m there it does not take that much more time, and digital images cost zero, so I already have a custom additional product in hand to present to them, and it\’s been working with some success.

But your article has inspired me to take this concept to a higher level.

]]> By: dominic http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6940 dominic Thu, 21 May 2009 15:01:21 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6940 Thanks a lot Paul for enlightening us! Selling is indeed loving people- helping and serving their needs and wants. Thanks a lot Paul for enlightening us! Selling is indeed loving people- helping and serving their needs and wants.

]]> By: sub001 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6938 sub001 Thu, 21 May 2009 14:57:01 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6938 Upsell is very powerful and, if done right, adds value to the customer. Btw, there is a great joke about how upsell works... <em>A young fellow from Oklahoma moves to California and goes to a big 'everything under one roof' department store looking for a job. The manager says, "Do you have any sales experience?" The kid says, "Yeah, I was a salesman back home in Oklahoma." Well, the boss liked the kid so he gave him the job. "You start tomorrow. I'll come down after we close and see how you did " His first day on the job was rough but he got through it. After the store was locked up, the boss came down... "How many sales did you make today?" The kid says, "One." The boss says, "Just one? Our sales people average 20 or 30 sales a day. You're going to have to improve considerably or look for another job! How much was the sale for?" The kid says, "$112,237.64." The boss says, "$112,237.64 !! What the hell did you sell ?" Kid says, "First I sold him a small fish hook. Then I sold him a medium fish hook. Then I sold him a larger fish hook. Then I sold him a new fishing rod. Then I asked him where he was going fishing and he said down at the lake, so I told him he was gonna need a boat, so we went down to the boat department and I sold him a new bass boat. Then he said he didn't think his Honda Civic would pull it, so I took him down to the automotive department and sold him that new Ford pick-up. I asked him how long he was going to be out at the lake and after he said 5 or 6 days I took him down to the RV department and sold him a slide-in camper for the truck." The boss said, "A guy came in here to buy a fish hook and you sold him a boat, a truck and a camper?" Kid says, "No, he came in here to buy a box of tampons for his wife and I said, 'Well, your weekend's shot, you might as well go fishing."</em> Upsell is very powerful and, if done right, adds value to the customer.

Btw, there is a great joke about how upsell works…

A young fellow from Oklahoma moves to California and goes to a big ‘everything under one roof’ department store looking for a job.

The manager says, “Do you have any sales experience?”
The kid says, “Yeah, I was a salesman back home in Oklahoma.”
Well, the boss liked the kid so he gave him the job.
“You start tomorrow. I’ll come down after we close and see how you did ”

His first day on the job was rough but he got through it. After the store was locked up, the boss came down…

“How many sales did you make today?”
The kid says, “One.”
The boss says, “Just one? Our sales people average 20 or 30 sales a day. You’re going to have to improve considerably or look for another job! How much was the sale for?”
The kid says, “$112,237.64.”

The boss says, “$112,237.64 !! What the hell did you sell ?”

Kid says, “First I sold him a small fish hook. Then I sold him a medium fish hook. Then I sold him a larger fish hook. Then I sold him a new fishing rod.

Then I asked him where he was going fishing and he said down at the lake, so I told him he was gonna need a boat, so we went down to the boat department and I sold him a new bass boat.

Then he said he didn’t think his Honda Civic would pull it, so I took him down to the automotive department and sold him that new Ford pick-up. I asked him how long he was going to be out at the lake and after he said 5 or 6 days I took him down to the RV department and sold him a slide-in camper for the truck.”

The boss said, “A guy came in here to buy a fish hook and you sold him a boat, a truck and a camper?”

Kid says, “No, he came in here to buy a box of tampons for his wife and I said, ‘Well, your weekend’s shot, you might as well go fishing.”

]]> By: Jonathan Fields http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6937 Jonathan Fields Thu, 21 May 2009 14:54:09 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6937 Upsells happen all around us all day, but the ones we notice and dislike are the ones that are done badly. A good waiter will upsell apps and beverages in a way that increases the check average and makes diners feel happy, not scammed. What people hate about upsells in the internet marketing community is when you purchase a downloadable product, but are then forced to wade through 8 different one-time-only offer pages before you get to your download page. It may not be illegal, but it is offputting. Though, fact is, if it didn't increase the amount of the average sale, it wouldn't be done. Okay, off to re-examine my upsell list... Upsells happen all around us all day, but the ones we notice and dislike are the ones that are done badly.

A good waiter will upsell apps and beverages in a way that increases the check average and makes diners feel happy, not scammed.

What people hate about upsells in the internet marketing community is when you purchase a downloadable product, but are then forced to wade through 8 different one-time-only offer pages before you get to your download page. It may not be illegal, but it is offputting. Though, fact is, if it didn’t increase the amount of the average sale, it wouldn’t be done.

Okay, off to re-examine my upsell list…

]]> By: Beth Lane http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6936 Beth Lane Thu, 21 May 2009 14:51:25 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6936 You are so right about offering additional products or services to complete the purchase and enhance the outcome for the customer! If we think of it as a committment to the BEST outcome for our client, and construct the offer to show how the add-on will benefit THEM, then we demonstrate our policy of delivering the best service possible. And it today's world, the best customer service possible is what it takes to be successful! You are so right about offering additional products or services to complete the purchase and enhance the outcome for the customer!

If we think of it as a committment to the BEST outcome for our client, and construct the offer to show how the add-on will benefit THEM, then we demonstrate our policy of delivering the best service possible.

And it today’s world, the best customer service possible is what it takes to be successful!

]]> By: Doug S http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/comment-page-1/#comment-6933 Doug S Wed, 20 May 2009 23:04:52 +0000 http://be-unreasonable.com/blog/marketing/the-zen-of-upsell/#comment-6933 This just happened yesterday... my assistant's upsell after I left the room resulted in doubling the sale. She actually felt bad because she thought she went over the top... In this case the Upsell was the better solution, but I didn't get that across well and my assistant was able to once I left.. I'm a fan of the Upsell... Great post! This just happened yesterday… my assistant’s upsell after I left the room resulted in doubling the sale. She actually felt bad because she thought she went over the top… In this case the Upsell was the better solution, but I didn’t get that across well and my assistant was able to once I left.. I’m a fan of the Upsell… Great post!

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